What Sets Instagram Apart From Other Social Media Platforms

Instagram is a very popular form of social media. It’s also unique. In this
article, we’ll take a look at what sets Instagram apart from other social
media platforms. By the end, you should have a better understanding of
how it works, what makes it so appealing and most importantly, how you
can leverage Instagram’s unique properties to attract your target
audience, and grow the reach of your business.
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nstagram is a very visual platform. It’s all about the images. While you
certainly see more and more images on other social media sites like
Facebook and Twitter, Instagram is different. It was built right from the
beginning as an image-driven platform. In other words, images aren’t an
addition or part of how content and information is shared, it’s the primary
and often sole focus.
Instagram is also a storytelling medium. With few words, and little text,
this may not be obvious at first glance, but once you start to play around
with it, you quickly realize it’s all about telling your story through
beautiful pictures. This is an important concept to keep in mind as you
start to grow your Instagram presence. Instagram users expect this when
they open up their app.
Which brings up another good point, Instagram is an app that is used on
mobile devices. It’s mostly used on smartphones. This means that you
have the potential of getting in front of your target audience anytime
they open up their app. You can be there to entertain, entice, or provide
a solution while they wait for lunch, drink their coffee in the morning, or
wind down before bed.
Marketing on Instagram is unique. Not only is it very image driven, but
you also don’t get to share a lot of text with each image, and there are no
clickable links aside from a link in your Instagram profile. This poses quite
a challenge for online marketers, and it’s the main reason most of them
don’t put a lot of time or effort into growing an audience and actively
marketing to them on Instagram. I don’t have to tell you that this can
work to your advantage when you can do the work, get creative and get
in front of these active Instagram users.
I encourage you to learn more about Instagram, leverage its advantages
and find your own unique way of making it a part of your overall business
marketing strategy. It may not happen overnight, but when it does, it will
be well worth the effort and give you a huge leg up on the competition