Let’s Talk Instagram Hashtags
One of the best ways to grow your Instagram reach is to get good at
strategically using hashtags. They allow people to find related posts and
pictures, come across fresh new content and connect with their favorite
topics and brands.
A hashtag is a word or phrase preceded by the # symbol.
#InstagramHashtags is an example of a hashtag you could use. It is usually
part of the description or comment on an Instagram picture. Hashtags
become clickable links. Click on one, and you will start to see all sorts of
image posts pop up that share this particular tag.
Hashtags make you and your Instagram feed more “findable.” That, in
turn, will help grow your reach, your audience, and the traffic back to
your website. Interestingly, posts that include hashtags do better when it
comes to user engagement. In other words, you can expect to see more
likes and comments on your posts if you are using relevant hashtags.
Not only will you engage your target audience more, the chances of your
content being seen by people outside of your current circle of influence
go up, and that’s a very good thing. This applies in particular when you
can find a way to incorporate popular community hashtags.
The two most common types of hashtags are community tags, and brand
takes. Brand tags are those you make up to represent yourself, your
company, your products and your brand. Community tags, on the other
hand, come about organically. Someone starts to use a tag like
#ILoveMyDog, and it is picked up and used by more and more people
within that community or niche.
Finding a way to incorporate niche specific hashtags into your Instagram
posts on a regular basis is one of the most productive ways to grow your
reach and attract more followers who are part of your target audience.
The key to making hashtags work for you is to be specific. A tag like #love
my be used a lot, but the chances of someone who is interested in what
you have to offer finding you through a general tag like this are slim to
none. You’ll get much better results with tags that are geared towards
what you do and what you have to offer. If you are selling French Press
coffee makers, for example, you’ll do much better with tags like
#frenchpressed, or #NotWithoutMyFrenchPress than general #coffee tags.
While you can certainly use more general tags from time to time, make it
a point to include at least one niche specific tag per post. Think quality
over quantity with your hashtag strategy.
There are no words to show my appreciation!